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HK Disneyland not adapted to China yet

www.chinanews.cn 2006-02-17 16:33:09

Chinanews, Feb. 17 - Nearly 3,000 tourists from afar with valid tickets
were refused to enter the Hong Kong Disneyland, which claimed that the
action was to avoid safety-related accidents in the overcrowded park. The
"entry rejection" incident has aroused discussions in the society.
According to a China Youth Daily report, consensus deemed that although
HK Disneyland's rejecting its visitors reflected the failed measure of
its executives, there appeared a deep-seated reason behind the incident,
that is, the "Mickey Mouse" in HK has not truly adapted itself to China
yet, and HK Disneyland has neglected the feature of the tourism and
consumption culture in mainland China.
There are three golden weeks in mainland China, which fall on the Spring
Festival, early May and early October. All are high seasons for mainland
Chinese to tour around. The Spring Festival golden week overlaps both the
annual Chinese New Year and the winter vacation for students. HK
Disneyland's key target tourists will be the freest in this period.
However, HK Disneyland happened to ignore this in its Spring Festival
organization by regarding Chinese public holidays as usual days.
Hong Kong Disneyland's unawareness of the mainland lies in other aspects.
In 2005, 12.5 million mainlanders traveled in Hong Kong, setting a record
high and accounting for over 50% of Hong Kong's 23 million visitors from
all over the world last year. On Feb. 13th, Hong Kong Tourism Board
revealed that in January, 2.2 million tourists paid a visit to Hong Kong,
rising 15% year on year and setting a high. Consensus believed that the
"entry rejection" shows that Hong Kong Disneyland's understanding and
estimation of the mainland's consumption prospect are far behind the
times.
According to experts, the "entry rejection" manifested that services of
Hong Kong Disneyland have a poor local receptivity. Its neglect of the
cultural characteristics of the mainland's consumption and its
management's deficiency in service attitude and strain capacity finally
led to the result that no one wanted to see.

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