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Individualistic credit cards popular in Shanghai
www.chinanews.cn 2005-08-24 14:40:13
Chinanews, Aug. 24 - In a vibrant shopping mall, a young trendy woman
opened her purse and took out a fragrant credit card to pay her bill.
This is a scene that will soon be seen everywhere in Shanghai. Banks in
Shanghai have introduced or will introduce various individualistic credit
cards such as fragrant ones and transparent zodiac ones, in order to
satisfy young people who pursue individuality and novelty.
Cheng Hao, general manager of the credit card center of the China
Minsheng Banking Corp., revealed that since the bank introduced
transparent mini zodiac credit cars at the end of July, it has issued
1,900 such cards in about three weeks and is receiving nearly 100
applications for such cards every day. Most of those applicants are young
white-collars and students.
It is learned from the credit card center of the China Merchants Bank
(CMB) that in early Sept., the bank and female fashion group Rayli will
jointly issue the first fragrant co-branded credit card targeting trendy
females. With the help of Rayli's membership network, the card is
tailor-made for females who are perspicacious in fashion and have
consumption power. The first issue will dispatch 100,000 cards.
In the past, banks only paid attention to functions of credit cards and
there was not much difference in appearance among those cards. With
increasingly fierce competition, exploring new methods and pursuing
uniqueness have become a new trend in Shanghai's bank card arena. Many
banks have set an eye on "fashion."
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